When an off-the-shelf tool won’t cut it, we sketch the smallest useful system and grow from there — Laravel-shaped, Stripe-aware, and built so you’re not locked in by mystery code.
Thoughtful data models, humane admin screens, and deployment practices you could hand to another competent developer. Built on Laravel with Filament for admin, Stripe for payments, and Inertia + React on the front when an app needs it.
Customers, staff, partners — each sees what they should, nothing else.
Stripe patterns for subscriptions, invoices, or marketplace splits — scoped to what you actually sell.
Heavy work off the request, sensible caching, fewer 3am surprises.
Sensible defaults, logging, and backups discussed before launch — not after.
Screens your team can train new staff on without a wiki novel.
README, deployment notes, and a pathway for the next developer.
— Process
Whiteboard reality — who does what, on which days, with which exceptions.
Spike the hairiest integration or rule first so estimates mean something.
Vertical slices you can use — not six months of invisible foundation.
Monitoring, backups, runbooks, and a sane path for v2.
Content platform · AI · Satire
An autonomous AI satirical news platform built to go viral — with self-serve automated advertising that turns any business URL into on-brand ads. Social shares into traffic, traffic into revenue.
SaaS · Multi-tenant
A multi-tenant rental management platform for vehicle hire operators — bookings, fleet, bonds, transfers, and ops in one place. Powers Jimny Rentals NZ and being readied for other operators.
Web App · Marketplace
A vehicle relocation marketplace connecting NZ rental operators with drivers. Real listings, application flow, operator verification — live nationwide.
Marketplace · Creator economy
NZ's dedicated creator-brand collab marketplace. Built for local content creators to find brand partnerships that actually fit — clean, fast, free to post.
SaaS · Fintech
Rental revenue protection from pickup to chargeback. Stripe-native bond holds, identity verification, post-hire charges, and dispute response — built in NZ for vehicle rental operators.
Describe the workflow, the deadline, and what keeps you awake. I’ll tell you what’s feasible — and what isn’t.